Our master brand, IDEAS, is an acronym that stands for: Innovation, Design, Entertainment, Art, and Storytelling. Storytelling is our core competency and Innovation is what we deliver! Our work spans three product types - entertainment, marketing, and learning

The IDEAS Learning team is led by Kelly Pounds. Kelly brings more than two decades of experience in education, training design, organization development, and executive coaching. She is an innovative strategist, technically skilled in instructional system design, technology education and planning, performance management strategies, and systems thinking. Her credits before joining our team include a combined seventeen years in public education and corporate organization training and development roles for both the Walt Disney World® Resort and Hard Rock Cafe International.

Our team has a unique combination of three distinctive areas of competency - creative storytelling, instructional design expertise, and media production capabilities. Our central premise is that powerful stories create powerful experiences, and we have used it to create products for a diverse collection of clients and audiences via almost every delivery platform imaginable.